If you want to make your blog popular you need to focus on the SEO elements. The process begins with the selection of relevant keywords that help the search engines to identify your content for the search queries entered.

MOZ contributor Kameron Jenkins has shared an article highlighting how to use keywords in your blogging strategy.

Jenkins say, “Blog posts developed on the basis of keyword research are different from other types of blog posts in that they focus on answering an existing question.

Contrast this with something like a blog post about a personal experience, or a post introducing a completely new idea — in both these scenarios, because your content doesn’t answer an existing question, it likely won’t get much traffic from search engines like Google, simply because no one is searching for it.

Does that mean you can only write to answer existing questions? Not at all! Even topics with no search demand could get great engagement and traffic on other channels like Facebook or Twitter, but if you want long-term free traffic, the best place to get it is from Google, and the best way to get Google to send you that traffic is to build your blogs on the foundation of keyword research”.

How to Use Keywords in Your Blogging Strategy

MOZ