The Google Analytics solution provides in-depth analysis of how your web properties are performing. It also guides you on how you can improve your website performance.

The RankWatch contributor Muthamil Selvan has shared seven ways to improve your understanding of the Google Analytics reports and increase your productivity.

Selvan says, “Experts say that the uncanny ability of google analytics to provide the most accurate of insights while at the same time maintaining its simplicity is one of its strongest suits. Let’s look at a few techniques and solutions to make maximum use of Google Analytics:

1. Use audience data while creating visitor segments

You may already have different sections in place to classify your visitor’s demography based on age, gender, a location so on and so forth. In the event of you not segmenting the visitors to your website, you are missing out on something huge. The report containing the audience data is significant as you need it to create the custom visitor section. The information gleaned from this is worth its weight in gold for your business. This is so because it helps understand and identify the type of visitors your website is attracting. This will give you an idea as to who is showing an interest in your product or service and who you should try targeting to increase traffic and revenue”.

7 Tricks to get the most out of Google Analytics Reports

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