How to target featured snippet opportunities [Video]
The MOZ team has published a Whiteboard Friday video titled ‘How to target featured snippet opportunities’ featuring Britney Muller.
The featured snippets allow you to get a special spot in the search engine results and improve your site visits. Watch this video to enhance your search engine marketing.
Muller says, “Today, we are going over targeting featured snippets, Part 2 of our featured snippets series. Super excited to dive into this.
What’s a featured snippet?
For those of you that need a little brush-up, what’s a featured snippet? Let’s say you do a search for something like, “Are pigs smarter than dogs?” You’re going to see an answer box that says, “Pigs outperform three-year old human children on cognitive tests and are smarter than any domestic animal. Animal experts consider them more trainable than cats or dogs.” How cool is that? But you’ll likely see these answer boxes for all sorts of things”.
Comments are closed.
