Tips to Improve Your Facebook Ads
Advertising on Facebook can be a wise choice as you can get your ads in front of millions of social media users. But to make your ads perform well you need to plan them with right strategies.
The Social Media Examiner contributor Charlie Lawrance has shared how you can improve your ad results by focusing certain Facebook audiences.
On targeting multiple audiences, Lawrance says, “The effectiveness your Facebook ad campaigns are depends on which audience you’re targeting. However, just running ads to one audience type won’t deliver sustainable results. Here’s why.
If you just run ad campaigns to hot audiences of website traffic and don’t run any other campaigns that increase your website traffic, you’ll hit audience saturation points where the same people are seeing the same ads again and again.
Instead, you want to run Facebook ad campaigns that target each type of audience temperature—cold, warm, and hot. That way, you won’t be negatively affected by audience saturation”.
Comments are closed.
