The Instagram Stories feature has created a new opportunity for the brands to promote their products and services. It helps you to increase your following and improve sales.

The Shopify contributor Braveen Kumar has shared some useful tips on using Instagram Stories for marketing.

Kumar says, “Instagram Stories have changed the way we use Instagram, turning the platform into something more than your everyday online photo album.

Initially released as a thinly-veiled attempt to mimic the popular Snapchat feature, now, Instagram is upping the ante for stories with the recent launch of product stickers. Shopify merchants can enable through our Instagram sales channel to let customers discover, shop, and buy products directly from Instagram.

Your business can use Instagram Stories as a way to keep your most loyal followers engaged while leaving your content open for new audiences to discover. In this brief guide, we’ll share how to introduce stories into your Instagram marketing mix”.

How to Use Instagram Stories for Marketing (And Why You Should)

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