The New 4Ps of Digital: A Roadmap to Bridge the Gap via CRM [Report]
The ClickZ team has published a new report ‘The New 4Ps of Digital: A Roadmap to Bridge the Gap via CRM’.
The report will help you improve your marketing strategies through a CRM (Customer Relationship Management) roadmap.
The ClickZ team says, “The “4Ps”— price, product, promotion, and place — have been the cornerstone of a successful marketing strategy for over 50 years. And for good reason.
Focusing on price, product, promotion, and place still makes perfect sense, even as consumers’ online behaviors change the ways in which we deliver our messages and communicate with our audience.
Download this new report and learn:
- Factors widening the Strategy to Execution Gap
- Using the New 4 Ps of Digital to outline a CRM Roadmap
- A simple, high-level CRM checklist
- Alignment with business objectives”.
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