Influencers have emerged as driving force that can boost your sales. But finding the right influencers is a challenging task as there is a risk of losing your investment if you go for the ones who couldn’t help you.

The Social Media Examiner’s Corinna Keefe has shared four tips to help you find and hire paid social media influencers to strengthen your business.

Keefe says, “Want to run a successful influencer marketing campaign? Wondering how to formalize your influencer marketing partnerships?

In this article, you’ll discover how to find and contract with paid social influencers.

#1: Choose the Right Social Network for Your Niche

Before you start looking for individual influencers, think about the channels you want to use.

As Moz founder Rand Fishkin has pointed out, influencer marketing “should encompass blogs, websites, events, conferences, podcasts, authors, Facebook (pages & groups), Twitter, LinkedIn, Reddit, Pinterest, Medium, discussion forums, and every other source of influence. Instead, the phrase somehow evolved to mean Instagram with an occasional side of YouTube. That’s… madness.”

Take a comprehensive survey of the channels you already use to share content and find leads”.

How to Recruit Paid Social Influencers

Social Media Examiner

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