Buffer’s Brian Peters has published a podcast sharing the findings from a study comparing the performance of vertical video vs. square video.

Peters says, “While we know that square video (1:1) results in 30-35 percent more video views and an 80-100 percent increase in engagement
compared to landscape video (16:9), we wanted to know how vertical
video stacks up on Instagram and Facebook (both within the News Feed and
Stories).

Which is why we teamed up with our friends at Animoto once again to test (and test again) the hypothesis that vertical video would perform better than square video on social media.

We were shocked by the results!

Today we’re excited to share our research with you along with several actionable takeaways for marketers looking to improve their social media video marketing results in 2019″.

Does Vertical Video Make a Difference? We Spent $6,000 on Tests to Find Out

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