Your content should have two prominent things – quality and search optimized content. The articles and blog posts you publish play major role in getting traffic to your sites which makes it necessary to have a focus on SEO.

Search Engine Watch contributor Ann Smarty has shared four tools to help you better structure your article for SEO and usability.

Smarty says, “Here are four factors to consider when creating effectively structured content, and tools to use for each.

1. How to use your HTML headings

HTML headings are nothing new. In fact I was blogging on them over a decade ago (back then we referred to them as “semantic structure” which gives a good idea what they are for).

HTML headings got back into the spotlight recently thanks to Google’s featured snippet algorithm.

We have found that Google looks for an H2/H3 subheads to locate the
best answer to the query (and consequently feature the page).

Since featured snippets are also powering voice search results for the most part, we’ve seen a flood of newer articles on structuring your content with HTML headings over the past few months”.

Four tools to better structure your article for SEO and usability

Search Engine Watch

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