Seven Things You Should Know About Omni-channel Marketing in 2019
Omni-channel marketing leads to the use of multi-channel sales approach for providing the customer with an integrated shopping experience. It allows the customers various options to make a purchase.
ReadWrite contributor Brad Anderson has shared seven things that we may experience in the omni-channel marketing domain.
Talking about the omni-channel marketing challenges, Anderson says, “In addition to knowing exactly when and where audiences will be — or will want to be contacted — brands also have to be seamless and consistent in their actions. Plus, brands must personalize all marketing messages in an authentic, engaging way. While it can be a formidable task to implement an effective omni-channel marketing program, it’s also necessary for matching customers’ expectations.
It has to be customer-centric because there is a different approach in terms of how the customer shops. For example, a customer could be simultaneously using two channels as they shop in a physical store but compare prices and product availability online”.
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