Four Ways To Lead Your Content Marketing To Success
Continuous learning can help you to experiment with different techniques that can help you move forward.
To help content marketers make more from their efforts, Content Marketing Institute contributor Dennis Shiao has shared four proven methods.
Your content mission plays vital role in making people take it seriously. Here’s how Shiao highlights its importance:
The content mission statement indicates to visitors whether the site serves their goal – are they in the right place?
For your internal teams (i.e., everyone who plays a role in planning, publishing, and promoting your content), the mission statement is inward-facing. It gets everyone on the same page.
You can use the mission statement in editorial and content planning meetings. When an idea is proposed for an infographic, the team can ask whether it aligns with the mission statement.
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