Improve your social media presence with these monitoring tools
To achieve maximum ROI from your social media marketing efforts we need to monitor the performance of various campaigns being run. But to have such an influential presence over the social you need to build a good reputation first.
HubSpot columnist Brian Whalley has shared a list of 13 free social media monitoring tools that can help you monitor social media. The tools include TweetDeck, Social Mention, TweetReach, Followerwonk, SumAll and more.
Talking about the importance of social media monitoring, Whalley says, “Reputation is everything. And on the internet, that couldn’t be more true.
It’s important to always know what people are saying about you — whether it’s your customers, your competitors, or the press. And on any given day, it can be tricky to keep up with what your audience is sharing across a variety of social media platforms.
That’s why social media monitoring is so important today.
What is Social Media Monitoring?
Social media monitoring, sometimes referred to as social media “listening,” is the practice of examining what’s being said about someone or something — or the topics that entity cares about — by other social media users”.
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