Content marketing, a form of marketing that uses engaging, helpful content to build a loyal following, isn’t easy to do well. You need to continually innovate to keep your content and the presentation of it fresh.

Whatever technologies you use to build your content need to be reviewed regularly to assure that you are reaching the audience you want to target.

Content Marketing Institute contributor Leslie Carruthers has shared a study on how some brands have achieved success by innovating their content marketing.

Carruthers says, “Let’s explore how six companies in six industries find amazing results from their content marketing programs.

IEEE GlobalSpec: Engineering360.com and Engineering in Motion

The world’s largest online destination for engineers and technical professionals, Engineering360.com, published by IEEE GlobalSpec, offers news and analysis to 8 million engineers.

Armed with data showing a high engagement rate for videos on the site and in newsletters – and a familiarity with its target millennial audience’s tendency to watch video on mobile devices – the IEEE GlobalSpec team designed a video-focused newsletter.

Why it’s different

IEEE GlobalSpec used a proprietary model to find people who interacted with its videos or webinars to develop the circulation for the newsletter, according to Zander Wharton, senior account executive of Finn Partners”.

How 6 Brands Stand Out and Get Results from Content Marketing

Content Marketing Institute
Sharing is caring