Content marketing is something we could not afford to avoid. A well-thought piece of content is something that keeps on working for you for years.

Econsultancy columnist Ashley Galina Dudarenok has shared her observations on the rise and popularity of the simple and down-to-Earth content among Chinese influencers.

Knowing about these particular campaigns can help you apply more creativity and simplicity in your next campaign.

Dudarenok says, “Key opinion leaders, or KOLs as they’re called in China, are a primary touch point for brands in China, where the average internet user spends 27.7 hours per week online.

Knowing the latest trends amongst KOLs helps brands and marketers that are engaged in influencer marketing. Being on the same page helps collaborations go smoothly and makes them more effective.

That’s why marketers should note the trend for down-to-Earth bloggers in China. It’s a style that has risen alongside rural social media usage, the development of online grassroots culture, and an increasing desire for authenticity.

Let’s look at two examples, and then take a closer look at the reasons for this trend.

Example 1: Remote farmers the Huanong brothers go viral

The Huanong brothers raise bamboo rats for market in Ganzhou, Jiangxi Province. They made a series of short videos with one brother shooting the video as the other narrates”.

Why simple, down-to-Earth content is booming amongst China’s influencers

Econsultancy
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