Entrepreneur mag shares next-level marketing lessons from Kendrick Lamar
The Entrepreneur magazine contributor Donovan Roche has shared next-level marketing lessons from Kendrick Lamar.
Roche says, “He’s won 119 awards from 288 nominations, including 12 Grammy Awards. He was the first rapper to win a Pulitzer Prize (for his 2017 album DAMN.), which has always gone to a classical or jazz artist. And he’s taken home a Cannes Lion and three Clios for his music videos. But, for Kendrick Lamar, the passion he puts into his music has never been for the acknowledgment. The shrewd businessman has captured widespread acclaim — and, more importantly, respect and admiration — by taking calculated steps to establish his brand from the ground-up. He hasn’t left anything to chance.
Others looking to put their brand on the map would be wise to borrow these next-level marketing lessons from the iconic hip-hop impresario:
1. Be authentic.
When you’re first starting out, it’s easy to be swayed by public opinion. Whether you’re an artist looking to break into the music scene or an entrepreneur hoping to get your business off the ground, you’re bound to seek the advice of those in the know. Hear what they have to say, but don’t allow their thoughts to steer you away from being true to yourself”.
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