Brand familiarity a key factor in attracting clicks [study]
A Red C report called ‘Secret Life of Search’ has found that the brands’ familiarity plays a major role in attracting the searchers to click on the search result links.
The study states that 82% of searchers click on a familiar brand’s link.
This leads the brand to deliver better customer experience and gain buyer trust.
More about the Red C report:
Now, in this new white paper from the experts at Red C, you will learn how to make the most of your Paid and Organic search marketing… how to win the battle for first click… how to attract more eyeballs to your copy… and much more. With findings from more than 40 search terms and 100s of search journeys, no matter what your market sector, you will uncover strategies for search success.
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