Content marketing has been quite useful to the brand in improving their credibility as well as sales. In this process the right content has to reach in the right hands for which proper distribution channels are requires.

Content Marketing Institute contributor Ann Smarty has shared three content distribution tech trends which can be very helpful to the marketers.

Smarty says, “Today’s content distribution tactics call for experimenting with many emerging channels, so let’s look at the latest technology trends that you should embrace to diversify and empower your content marketing.

1. Progressive web apps (PWAs)

Put simply, a progressive web app is your website engaging like a natural app on a mobile device. As Google says, progressive web apps are “a new way to deliver amazing user experiences on the web.”

There are a few powerful benefits of serving your content to mobile users through a progressive web app, including:

  • Ability to re-engage your customers through push notifications
  • Ability to serve your content faster, providing a reliable mobile experience
  • Access to your content in an offline mode”.

3 New Content Distribution Tech Trends to Embrace Now [Tools]

Content Marketing Institute
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