Content marketing keeps evolving and has been a strengthening force behind most brands. As we approach the end of 2018, it is time to look back at the content marketing strategies that were adopted this year and make the resolutions for the coming year.

Content Marketing Institute columnist Katelyn Berkshire has shared five mistakes to avoid and five ways to improve content marketing in 2019.

Berkshire says, “As long as you evolve the way you create and distribute your content and keep pace with trends, content marketing will continue to be an authentic, useful, and engaging method that gets results.

So what are some trends to avoid in 2019?

1. Focusing solely on typed search queries

Typed searches may be on the endangered list as conversational commerce rises. People are searching differently. Nearly 50% of Americans use voice assistants. Voice already prompts one of every five Google searches on mobile devices, and analysts are not only predicting this to increase, they’re harping that a world with screen-less searching is around the corner.

It makes sense. As younger generations grow up using voice-responsive devices and search capabilities, talking, not typing, becomes the norm. One study shows 71% of 18- to 28-year-old adults use voice assistants compared to 39% of people ages 44 to 53. Plus, other researchshows that between 2014 and 2017 the number of people using voice search to find a deal, local product, or service increased 75%”.

Are You Still Content Marketing Like It’s 2018?

Content Marketing Institute
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