Forbes contributor Michael Maven has shared three examples of outstanding content marketing campaigns.

Maven says, “Content marketing has been around for hundreds of years. Benjamin Franklin first published the yearly release of ‘Poor Richard’s Almanack’ in 1732. The idea was to promote his printing business so this was a great example of using content to market a business.

Here are some of the more notable examples of content marketing I’ve seen.

The Michelin Restaurant Guide

You’ve likely heard about restaurants that receive up to three Michelin stars. The awarded stars can often make or break a restaurant.

But did you know the Michelin Restaurant Guide was created by the Michelin Tyre Company? Yes, that same tyre company that has the ‘Michelin Man’, made of tyres.

The Michelin brothers first produced the guide in 1900″.

3 Examples Of Clever Content Marketing (That Built Entire Businesses)

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