Three tips to maintain acquisition and retention
In today’s business world it is very important to acquire new customers and also retain the old ones. That is the key to a brand’s growth.
Econsultancy columnist Stephen Kenwright has shared three tips to help marketers grow both acquisition and retention with effective communication.
Kenwright says, “Better communication between acquisition and retention, and opening those lines of communication as early on as possible, will dramatically change the entire creative aspect of your campaign.
Be smarter with your targets
The key to building loyal and profitable relationships with customers is segmentation within your CRM. What brands can sometimes overlook is the importance of identifying and reacting to what are usually fairly noticeable patterns when it comes to audiences and their habits.
Why cast your net out there and hope for the best when you can use an existing customer as a model for targeting the next one? Look at the people who are frequent customers, that keep buying from you even though they have the option to buy from a competitor – these are the targets for your lookalike audience”.
Comments are closed.
