Twitter has announced a new US-specific Issue Ads Policy and certification process for providing increased transparency for advertising on Twitter.

Twitter’s new policy will impact the following:

  • Ads that refer to an election or a clearly identified candidate, or
  • Ads that advocate for legislative issues of national importance.

The company has established a certification process that verifies an advertiser’s identity and location within the US.

All Twitter advertisers will have to  apply for certification and meet specific eligibility requirements.

Advertisers can apply for certification here.

Announcing new US issue ads policy

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