Winning at e-commerce requires you to build a multi-fold communication channel that lead your brand to better sales. Blogging is one of such channels that helps you to persuade your customers to make a purchase.

Shopify contributor Ana Gotter has shared eight brilliant blogs run by e-commerce stores that are getting great results.

Gotter says, “Brands that can attract an audience through education, inspiration, or entertainment can generally benefit from blogging in some form or another.

But at the end of the day, you’ll have to carve out a way to blog that works for you, as these 8 ecommerce businesses have done.

1. Au Lit Fine Linens

Au Lit Fine Linens sells everything to help you get a good, relaxing night’s sleep: luxury sheets, bath linens, pillows, and more.

Their blog follows this same trend, offering helpful articles that discuss how their readers can improve their sleep quality. This content is directly relevant to both their target audience and their products, which is an immediate plus, because it means that users who click through and read are already somewhat qualified to buy”.

8 Brilliant Blogs Run by Ecommerce Stores (And What You Can Learn From Them)

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