81% businesses use video as a marketing tool
Video is adopted as an integral part of the online marketing strategy today. It helps brands and marketers reach out to the masses and pass their messages in a strong manner.
Adam Hayes of Business 2 Community has shared some useful statistics about use of video in marketing.
Talking about widespread adoption of video, Hayes says, “Video marketing is more ubiquitous than ever, and you’d have been forgiven for thinking everyone was on board 12 months ago. However, our numbers suggest that 2017 saw a staggering upturn in adoption, with a 17% increase in companies using video as a marketing tool.
We also asked whether the companies who weren’t using video, planned to start in the next twelve months. Last year, 34% of non-video-marketers told us they planned to start. This year? 65%. In other words: the stage is set for video usage to jump significantly again in 2018.
Of course, as the number of businesses marketing via video increases, so does the competition and noise. I can see this creating a situation where companies become even more relentless in their pursuit of high-quality video. Higher production values, slicker animation and more creativity will all create an even better world of video for businesses and consumers. Ordinary won’t cut it anymore, if it ever could”.
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