Strategies to improve your e-commerce text ads

Rightly designed and displayed ads help you make most out of your e-commerce business by the way of boosting your sales.

Search Engine Land contributor Joe Martinez has shared an useful article to help marketers improve their e-commerce text ads and drive more sales.

Martinez says, “While shopping ads are arguably the most important form of Google advertising for e-commerce accounts, you’re missing an opportunity if you ignore regular search ads.

Text ads for specific product searches still take up a lot of real estate and can help drive more sales. When I’m preparing to write text ads, I like to see what’s currently in the landscape.

You know what makes me really happy? Results like this…