Content marketing is a 24×7 job. You need to keep experimenting and creating the content that makes your customers happy and motivates them to take an action.

To help content marketers perform better, Econsultancy columnist James Carson has shared a five-step content development and marketing process.

Carson says, “Over the years, I’ve become familiar with a process. Each block of this process might seem simple in isolation, but it’s when you put it in the right order that it really works.

1. Research… deep research

You may know your focus area inside out. You might not. My advice at either end is to spend some time researching it – no one is going to have ‘completed’ their expertise in an area. Spending time researching will inevitably set off some fireworks and ideas you hadn’t thought of before. I suggest:

  • Existing industry magazines, books and papers
  • Competitor research – such as reading websites or their blogs
  • The keyword planner, Soovle or Answer the Public can also throw up interesting queries. I wouldn’t worry too much about keyword volumes at this stage – you just need to create ideas that people could potentially be interested in”.

A five-step planning process for content marketers (with eight useful tools)

Econsultancy

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