Do you know these facts about PageRank?
PageRank is an algorithm used by Google Search to rank websites in their search engine results. Your site’s PageRank depends upon the quality of content it features.
To help marketers continue to enhance their content and marketing efforts, Search Engine Journal columnist Roger Montti has shared seven useful facts about PageRank.
Montti says, “There are many things that can be known about how PageRank is spread around a site and from one site to another site. And like many things about SEO there are some misconceptions. This article links to research, patents and Google statements as proof and when it doesn’t then it’ll be made clear. Here are seven interesting facts about PageRank .
1. How Much PageRank Passes from a Link?
Someone asked me how much link equity (PageRank) passes from one site to another site to another site. Well, the exact calculation is not known. But here is what we do know, although there are some caveats too.
Outlink Value is (Generally) Divided by Total Outlinks
Outlinks are another way of saying outbound links. The amount of links on a page is used to calculate how much link equity is sent to any one link. The more links on a page the less each link is worth”
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