The Small Business Trends team has reported the latest holiday sales figures published by First Data. According to the report, the Cyber Monday transactions grew by 50% as compared to 2016.

SBT team has cited the following email from First Data:

By the end of the 24 hour day that was Cyber Monday 2017, ecommerce transactions approached an almost 50 percent increase over last year’s transaction count. This activity included both Retail and Non Retail categories. eCommerce activity this year reflected a cadence in which hot deals were released, and consumers jumped on them.

Joshua Sophy says, “Ecommerce sales accounted for 28 percent of all transactions conducted between Thanksgiving and Cyber Monday. That’s up 4 percent over the year prior. Online sales make up 29 percent of all retail sales on Thanksgiving and Black Friday alone. Total sales were 15.2 percent higher than 2016 for the whole five-day shopping period from Thanksgiving to Cyber Monday.

But look how the season is even now extending prior to Thanksgiving. First data also tracked the week prior to Thanksgiving and saw nearly 25 percent higher sales a full seven days before the holiday this year compared with 2016 figures. Sales were up over last year on every one of these days prior to Thanksgiving”.

Cyber Monday Transactions Rise 50 Percent Over 2016, Data Shows

Small Business Trends

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