Video marketing is one of the most efficient forms of marketing today. Video helps you to connect with your prospects and customers by effectively sharing the features of your products or services.

Entrepreneur columnist Aaron Agius has shared five low-cost ways to start video marketing.

Agius says, “People are bombarded with information all day, every day. So, in order to cut through the noise and get your voice heard, video content is your most powerful asset. Video provides a sensory-rich experience for viewers and engages emotions in a way that simply isn’t possible with textual content.

While video is the best type of content available, it’s also the most expensive. If you’re on a shoestring budget but still want to leverage the immense power of video, here are five low-cost tips to get you started.

1. Screencast presentations

If you’re just getting started with video marketing, producing screencast videos of slideshow presentations is an effective-yet-inexpensive option.

I recommend purchasing the standard version of ScreenFlow. For $99, you can use a wide range of functions, but there are free screencasting applications available too. I would also suggest using a good podcasting microphone, which can be purchased for less than $100.

Once you’ve written the script for your video and have created the visuals using PowerPoint, simply open your presentation, turn on ScreenFlow and narrate as if you were giving the presentation to a live audience”.

5 Low-Cost Ways to Get Started With Video Marketing

Entrepreneur

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