Survey: 80% US shoppers plan to purchase on Amazon during holiday season
A survey conducted by Market Track, a provider of subscription-based advertising, has revealed that more 80% US shoppers plan to make a purchase on Amazon during the 2017 holiday season.
The Market Track team says, “With the bulk of consumers planning to stay home to feast, Amazon’s prowess in the online sector continues to grow. Over 80% of shoppers plan to shop at the retail e-commerce giant this year compared to the already astounding 74% that planned to in 2016. Regardless of where shoppers make their online purchases, the majority believe that the best deals on the most popular holiday gifting items—electronics, TVs, and sporting goods—can be found online versus in-store.
Despite the sizable shift to online shopping this holiday season, social media remains in the background. Merely 5% plan to look for sales and deals on social media sites and only 21% plan to make purchases directly from platforms like Facebook, Instagram and Pinteres”.
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