For marketers it is extremely important to measure their SEO efforts. Search engines keep updating their algorithms and to fit into the new requirements you should change your SEO techniques.

Entrepreneur columnist Dan Antonelli has shared some strategies to help marketers grate their SEO performance.

Antonelli says, When you’re spending good money on SEO, it’s common to obsess over your keyword rankings. You’re competitive and, to you, winning online means claiming the top spot in Google results. The problem is keyword rankings are an irrelevant metric to gauge online success. To truly understand whether your SEO campaign is working, you need to learn which measurements deserve your attention.

Relevancy gets results.

Long-tail keyword phrases are among the building blocks of an SEO strategy. They are used to optimize copywriting, metadata and link-building strategies. They serve to boost your website’s relevancy so the right web pages appear among search results for the right people in the right places”.

Keyword Rankings Are Meaningless: Learn How to Grade Your SEO

Entrepreneur

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