This interview could be of your interest. The titled of this article on Forbes reads: Blueshift: The Tech Startup Using A.I. To Shift How Marketers Engage Consumers.

Blueshift is a marketing technology company focused on using artificial intelligence to help businesses implement audience-of-one targeting.

Julian Mitchell has published his interview with Vijay Chittoor, CEO of Blueshift.

Talking about the Blueshift, Mitchell says, “The longstanding challenge within the behavioral marketing space has been bandwidth and manpower. It is difficult for one person to develop, deploy and manage thousands of customized campaigns on their own. As a result, companies have turned to the use of artificial intelligence as an effective solution.

While artificial intelligence is a key component of their business model, what sets Blueshift apart is a strong emphasis on deep learning. Artificial intelligence is only as smart as the data being collected, and the analysis of that data which is done by deep learning. By placing a precise focus on data capture and analysis, Blueshift is capable of achieving cutting-edge behavioral marketing performance for companies of all scales.

Blueshift has raised $10.58 million in funding to date, including an $8 million Series A round raised in 2016”.

Blueshift: The Tech Startup Using A.I. To Shift How Marketers Engage Consumers

Forbes

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