It is critical to know how you should treat technical & non-technical SEO. A right SEO strategy can help you improve your rankings and empower your ROI.

Search Engine Land columnist Jim Yu has shared five ways to balance them rightly.

Yu says, “Technical and non-technical should never be pitted against one another, as both are critical to the health of your site and the success of your campaigns. Technical SEO is the framework on which truly great content is built, ensuring that each piece is structured and optimized for search engine discoverability and human consumption.

Here are a few tips to help you find balance between the technical and creative:

1. Understand the role of technical SEO in your organization

Today, in most organizations, technical SEO is a function entirely separate from development. You might still have some spillover between development and SEO in small companies or with freelancers. Typically, though, SEOs are an entity unto themselves, tasked with working alongside:

  • the uber-technical IT team, who manage the reception and storage of critical customer data.
  • web developers.
  • the non-technical SEOs (including link builders and content marketers)”.

5 ways to balance technical & non-technical SEO

Sharing is caring