Here’s how social listening can help you improve marketing
Social media plays a pivotal role in marketing today. It is very important to observe what people are expressing on social media about various brands and that might include yours too.
Business.com columnist Paige Leidig has shared five ways you can maximize your marketing with social listening.
Leidig says, “Social media is the gift that keeps on giving in the marketing world, with audiences aplenty for brands to target. With a little social listening skill, your impact can be that much greater. Here’s how.
1. Give them what they want.
The best marketing is the kind that doesn’t feel like marketing – because it’s couched in authentic conversation about something consumers care deeply about. That might be your brand at times, but there’s so much more to draw from.
Use everything at your disposal by finding out what consumers love most – or even what they hate. Misery loves company, right? Bond over the fact that Negan from “The Walking Dead” is really, really bad – while also really, really handsome. Or whatever else matters to your audience. They’ll tell you exactly what that is; just pay attention and you’ll have the key to their hearts”.
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