Tips on using stock photos in your marketing
You can use stock photos to make your ads, blog posts and other content more appealing. Entrepreneur’s Ash Read has shared a guide to help marketers use stock photos in marketing.
Ash says, “When it comes to finding the right images to use in our marketing efforts it goes far beyond simply finding an image that simply “looks nice.”
Stock photos, when used correctly, can elicit emotions in your audience (both positive and negative).
For example, have you seen an image like the one below before?
We’ve become so accustomed to seeing this style of image that it can often be hard to differentiate between where we saw it and the brands that used it.
We are incredible at remembering pictures. Hear a piece of information, and three days later you’ll remember 10 percent of it. Add a picture and you’ll remember 65 percent. Think back to the last ad you saw on Facebook or the last billboard you walked past in the street, I bet there’s more chance you’ll recall the visual, rather than the copy”.
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