Marketing is a continuous learning experience. New channels of marketing are introduced every now and then and so best way for marketers to keep themselves updated is – learning from their co-marketers.

Stefan Tornquist of Econsultancy has shared three lessons that should be learnt from successful marketers.

According to Tornquist, leading marketers are data-driven. Fostering this he says, “Most companies say they want to be “data-driven,” but it’s a goal that eludes many. One reason is that not all senior executives have internalized it; only about half (51%) of mainstream company respondents report that being data-driven is a top priority for their chief executives.

That’s in contrast to those from the most successful organizations, two-thirds (67%) of whom say that executive leadership is already committed to being data-driven, both within marketing and the larger business. Most of the remainder believes that this priority will apply to their organizations within 12 months.

Efforts to master customer data were initially focused almost exclusively on digital advertising opportunities, but a market-wide focus on customer experience has expanded brands’ motivations. Today, data is recognized as the foundation of marketing strategy, customer understanding and accurate decision making”.

Research: Three lessons from the most successful marketers

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