It is vital to design campaigns to convert the prospects into loyal customers. With a growing use base, Instagram is coming out as a promising platform for the marketers.

Entrepreneur writer Kim Walsh-Phillips has shared seven ways to turn Instagram users into customers.

Kim says, “What makes you different from your competitors? And how can you leverage that in your marketing so that you can excel at sales?

Offer value in your Instagram bio

Tell your prospective qualified audience why they should like your page and how it will benefit them. You can even offer a lead magnet to give them a quick win in their relationship with you. Make sure they know right up front what’s in it for them if they decide to follow your page.

Fill your posts with value

Focus on your unique selling proposition — that one big idea that makes you different — and post valuable content around that one thing”.

How to Turn Instagram Followers into Customers

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