Here is How You can Connect with Your Prospects on Facebook
According to HubSpot’s State of Inbound report, 91% marketers prefer to use Facebook to connect with their prospects as against 78% using LinkedIn.
HubSpot’s Aja Frost has shared four tactics marketers can use to to connect with their prospects on Facebook.
On using Facebook as a touchpoint, Frost says, “Because Facebook’s search is less powerful than LinkedIn, consider using Facebook to build rapport with a buyer after you’ve identified them as a potential fit.
For example, perhaps a lead downloads one of your content offers. You email them and offer to answer any questions; the same day, you send them a friend request on Facebook.
Not only does this keep you top-of-mind, your prospect is likelier to accept your request because you seem familiar”.
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