HubSpot has published marketing advice for 2017 shared by marketing experts. It incorporates social media, SEO, influencers, PPC ads, a mobile-first mentality, segmented and transactional email, remarketing, content marketing, detailed buyer personas, big data, analytics.

The experts who have contributed are John Rampton, Due, Ann Handley, Annhandley.com, Hiten Shah, Quick Sprout, Michelle Killebrew, Nomiku, Michael Lykke Aagaard, Unbounce and more.

HubSpot team says, “If there’s a running theme here, it’s that you need to be excruciatingly careful with your brand, and an all-consuming sense of curiosity is worth more than any formal credential.

Your brand is your digital word. Protect it. Your curiosity can keep you on top of emerging trends, new tech tools, and developing platforms, channels, and tactics. It can allow you to stand out.

Modern marketing isn’t about where you studied the field, or what company you interned for, or even how clever you can be with taglines and slogans. It’s recognizing that not only have the rules changed, but it’s an entirely new game. It’s customers first and foremost: where are they (online), how are they accessing (mobile), what do they want and expect (premium service and experience)? Your job is to identify and then think like them”.

HubSpot’s Marketing Advice for 2017 From the Experts

 

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