‘What Working at a Social Media Company Taught Me about ROI’ – Entrepreneur
Scott Brandt says, “For the past four years, myself and three other marketers have met frequently to talk shop. We’ve celebrated a variety of milestones together — promotions, an engagement, our children’s birthdays. What had originally begun as an opportunity to learn from other professionals, has grown into a valuable friendship.
While we’re all marketers, we each come from different industries. In the winter of 2014, I worked at a B2B software company. At the time, the other men and woman were involved in manufacturing, recruiting and higher education. On paper, our backgrounds were similar. As senior leaders, each of us had experience in recruiting and building cross-functional teams, implementing strategy, growing and retaining markets. One of the only significant differences we encountered was how each of our organizations approached social media marketing.
One week, over a drink, hummus and chips, Maureen began to tell us about a new initiative that was being proposed at the university where she worked. They had planned to launch a specific Twitter handle targeted at freshmen and transfer students”.
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