‘What is Wal-Mart’s e-commerce strategy?’ – Internet Retailer
Zak Stambor says, “Wal-Mart’s acquisition of Moosejaw is the latest in a series of recent moves that illustrate the retail giant’s lack of a coherent e-commerce strategy, industry experts say.
Wal-Mart Stores Inc.’s acquisition of outdoor gear retailer Moosejaw is puzzling to a number of retail industry experts.
Consider the context: Wal-Mart is buying up relatively small—and in some cases unprofitable—retailers like Moosejaw, Shoebuy.com Inc. and Jet.com Inc., while Amazon.com Inc. is feverishly swallowing up the e-commerce market and posting growing profits.
Amazon, No. 1 in the Internet Retailer 2016 Top 500 Guide, last year accounted for 43% of all U.S. online retail purchases, including sales Amazon processed for the company’s marketplace partners. In addition, the merchant accounted for more than half of all e-commerce growth in the U.S. last year, according to data gathered by Slice Intelligence, a research firm that tracks email receipts of more than 4.4 million online shoppers to arrive at its sales estimates”.
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