’12 evergreen resources for content managers’ – EConsultancy
Ben Davis says, “There’s no harm in pointing out some of our best articles from months and years gone by, especially when they include evergreen advice for content creators.
Leaving aside the ambiguity of the term ‘content creator’, here are some great tips for marketers working with copy, imagery and video.
1. James Carson’s 24 ingredients for a delicious content strategy
James is head of SEO and social media at The Telegraph Media Group. Back in April 2014, he wrote a long and detailed article for Econsultancy containing plenty of advice on setting your content strategy.
Read the article in full before you do your own analytics refresh, content audit, workflow planning and distribution review”.
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