‘4 Online Marketing Trends With Big Potential to Drive Sales’ – Entrepreneur
Jonathan Long says, “Online marketing constantly evolves, providing you with new ways to attract your target audience and convert them into sales and revenue.
While there are search engine optimization and email marketing will continue to produce results, new trends can’t be ignored. Here are four that you need to pay attention to this coming year — this is where you are going to find a large percentage of consumer attention.
1. Micro-influencers
Influencer marketing can deliver the highest return when stacked up against other forms of online marketing, which is why I founded a second agency that focuses solely on influencer marketing. Some brands have built multi-million dollar companies using influencer marketing exclusively.
The cost has gone through the roof over the past couple years to secure the services of highly desirable social influencers. And not every brand can afford to pay a Kardashian upwards of six-figures for a social plug. This is one reason that micro-influencers are becoming increasingly popular — that and they work extremely well.
Finding micro-influencers with smaller followings that align with your brand can deliver amazing results. They are more affordable that the big names and their engagement is genuine”.
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