Andrea Huspeni says, “Marketing. Entrepreneurs can no longer just focus on the traditional four P’s: place, product, promotion and price. It now encompasses so much more — everything from branding to ad placement and social media campaigns. Fortunately, we have Ryan Bonnici, marketing director at HubSpot, a company providing inbound marketing software, to help us maneuver this expansive area.

Considered a jack-of-all trades, Bonnici’s skills have helped large Fortune 100 companies turn their marketing plans around and get results.

Related: Put Your Money Where Your Marketing Is

“From day one at my last job I was seen as a bit of a maverick. I frequently questioned the status quo, and always wanted to push the boundaries of what was possible and achieve bigger goals than others thought were possible,” Bonnici tells us. “Some people think of my approach as a little unusual and full on, but it’s simply how I’m wired.”

And it seems to work. At HubSpot, Bonnici created the most successful global lead generation campaign ever, according to him”.

Have a Burning Business Question? Ask Our Marketing Expert Ryan Bonnici

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