‘What were the biggest ecommerce trends in 2016?’ – Econsultancy

Nikki Gilliland says, “Next up in our series of yearly roundups, we’re looking at the year in ecommerce.

So, what were the biggest trends and talking points?

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• Ecommerce and Online Retailing Training
• Conversion Optimisation – How to Deliver Digital Growth Training

Focus on the ‘customer experience’

Paul Rouke, founder & CEO, PRWD:

This is extremely healthy, although “being customer-centric” is easier said than done. In 2016, there were only a small number of brands who recognised how crucial it is to speak to their customers (and potential customers) one-to-one.

Only a minority of brands know exactly what motivates their customers, how their customers behaviour is changing, and what they can do to differentiate themselves from their competition (and delight visitors at the same time)”.

What were the biggest ecommerce trends in 2016?

Econsultancy