‘3 next-level Yelp tricks for business owners’ – Search Engine Land
Brian Patterson says, “I’m always on the lookout for interesting tips, tricks and strategies that marketing managers and business owners can use to improve their Yelp pages. From dissecting Yelp’s own videos about their product, to building detailed review analysis, to straight up asking Yelp for clarification on their mixed messages, I’m on the hunt for every little edge I can find.
Yelp is far more complex than it seems on the surface. Following are three great tricks that you can use to take advantage of the nuances of Yelp to improve your Yelp page(s).
Yelp calculator
A big difference between Yelp and Google Reviews is that Yelp rounds to half-star increments, and Google does not round (though they do use complex Bayesian averaging). So, on Google, you can have a 4.1, 4.2 and so on. But on on Yelp, you can only have a 4.0 or a 4.5, and nothing in between.
Because of this, you never quite know where you stand on Yelp. Are you a solid 4, just about ready to jump up to a 4.5, or teetering on the edge of dropping to 3.5? So should you be excited or scared? Yelp doesn’t make it clear”.
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