Sean Callahan says, “It’s clear that Internet users are on social networks; Pew Research Center estimates that 75 percent of all Internet users engage with at least one social network.

And because advertising dollars naturally follow where the people are, advertising spending on social media networks continues to skyrocket. Between 2015 and 2021, United States social ad spending will essentially triple, growing from $10.2 billion to $30.1 billion, according to a Forrester Research forecast.

The mainstream acceptance of social media advertising as a marketing tactic is already here. A recent survey by Regalix (and curated by eMarketer) discovered that 67 percent of B2B marketers are using social media advertising. A study by Magisto found that small- and medium-sized businesses rely heavily on social media advertising for brand awareness and to drive revenue. In fact, 44 percent of SMBs use social ads for brand awareness and 41 percent use it to drive revenue. In both cases, social ads were used more commonly than the next most common tactic (print advertising) by about 4x.

Not only are businesses using social media advertising; the tactic is working for them. An Altimeter report found that 80 percent of North American brands agree or strongly agree that social media advertising is cost effective and provides ROI with 63 percent of brands in Europe feeling the same way“.

The Stats That Show Social Media Advertising Has Gone Mainstream

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