‘Brands and users can share live videos in Instagram Stories’ – Internet Retailer
Zak Stambor says, “The move is the latest step by Instagram to bolster its Snapchat-like Instagram Stories feature.
Look out, there’s yet another way for retailers and brands to share live videos via social media.
Facebook Inc.-owned Instagram today rolled out a new update to its Snapchat-like Instagram Stories feature, which let users and brands post photos and videos that disappear after 24 hours.
To “go live” a retailer swipes right from his feed to open the camera, taps the Start Live Video button and then can share the video for up to an hour. When the feed is live, the merchant can pin a comment for everyone to see or turn comments off altogether. When a brand a consumer follows starts a live story, the consumer will see “Live” under the merchant’s profile photo in the stories bar“.
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