‘3 Easy Ways to Create Customer-Winning Content’ – Entrepreneur
Stephanie Mann says, “hat’s the point of a top-notch content strategy when your writing doesn’t appeal to your target audience? The answer is, there is no point. You can write status updates for eternity, and you can kneel before the Google gods. But without engaging, quality content, you’ll still struggle to win customers.
The best content strategy for entrepreneurs — the strategy that will actually help drive your business and attract more customers — is quite simple. It’s all about writing solid content that speaks directly to your customers’ needs. Entrepreneurs with the most successful content strategies will ensure that all content is relevant and engaging for their intended audience.
Below are the top three ways to create content that wins customers and builds your business. From now on, before you hit publish, ask yourself — Does this piece of content meet all three of these criteria? If it does, you’re good to go. If not, rethink it“.
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