‘How Birchbox and Trendyol approach data and personalisation’ – Econsultancy
Nikki Gilliland says, “With four million customers and operations in six countries, Birchbox has been at the forefront of innovation in the beauty sector.
Though it might be less well-known, Turkey’s leading ecommerce site Trendyol has been similarly innovative in understanding the fashion needs of consumers.
What do these two companies have in common? A shrewd grasp of data – and two female CEO’s at the helm.
I recently heard both Katie Beauchamp of Birchbox and Demet Mutlu of Trendyol give a panel discussion at Web Summit in Lisbon.
Here are a few key takeaways from the talk.
Digital-first companies have a head start on data
Unlike bricks and mortar businesses that have moved into the digital realm, Birchbox’s starting position as online-only meant that it had the edge from the get-go”.
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