‘Four implications of Snapchat’s update to its Stories page’ – Econsultancy
Bola Awoniyi says, “Can Snapchat become more user-centric and provide more opportunities for marketers in its flagship product at the same time?
That is certainly the ambition with the photo sharing app’s new product changes.
Users that have updated the app recently will find that:
- The Discover channels have been demoted to the bottom of the feed.
- Snaps no longer auto advance when watched in the feed (i.e. after watching one person’s Story you are directed back to the feed, rather than automatically being shown Snaps from the next user in your feed).
- But users can now make story playlists which will auto advance.
What does all of this mean and what are the implications for publishers, marketers, users and Snapchat itself?
1. Prepare for a decline in Discover impressions
Not many publishers have the privilege of being a part of Snapchat’s Discover library; a privilege they have to pay for, but a privilege nonetheless”.
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